First of all, I suppose congratulations are in order.
You are one hell of a salesman, good sir, and anyone who would dare claim otherwise is a liar.
Your approach to this electoral campaign is textbook branding. Every single commercial and television appearance of yours promotes only one message repeatedly:
I was poor, hence I understand the poor.
Never mind that you now have more than 15 subdivisions and a freaking highway.
Never mind that you haven’t been to Moriones in years, except perhaps to shoot one of those scenes in your commercial.
Never mind that you have not offered anything substantial in your years as senator and congressman.
Never mind that you have a constant influx of botox injections, rendering your eyes nigh impossible to keep open.
The fact that you were ONCE poor should be enough for all of us to root for you.
Just one thing, sir, if I may.
Here’s my teensy-weensy little message, from the bottom of my heart to yours:
STOP PANDERING TO THE POOR YOU FUCKING IDIOT.
Now I know that there are a lot of poor people in this country. I can tell you now that I’m two gas price increases away from actual poverty. I’m not being cute, too. It’s true. The middle class in this country is permanently teetering on a precipice.
But then again, people in the slums are not the only people in this country.
You keep telling us you’ll help the poor.
How?
By taxing us employees yet again so you can play hero with your feeding programs and dole outs?
Excuse me Mr. Villar, but real life is not your freaking Wowowee.
We can’t just all dance and sing and cry and beg on national television so some TFC subscriber will pity us and give us a fistful of dollars.
We can’t all just win Camella Homes, can we?
And no, sir, I don’t suppose you actually understand.
If you understood the poor, you would know that asking kids to hold up cardboard signs that say “gusto ko ng ulam” just to play up the sympathy card in your commercials is not appropriate, it’s downright obscene.
If you understood the poor, you probably wouldn’t be sitting there discussing corned beef techniques with none other than Mr. Argentina, Boy Abunda.
If you understood the poor, you would know that they don’t need dole outs handed under large banners of your name.
They need a chance to make their lives better, the same way you made your life better.
They need a shot at success, not your empty “I am one of you” rhetoric.
So please, Mr. Villar, reconsider your pitch.
Say something substantial, something concrete.
Otherwise, please.
GET OFF MY GODDAMN TELEVISION.
